There is possibly no other resource more critical to your business in the digital age than a website. In fact, with e-commerce on the rise, to have a website go down is the equivalent of not being able to open your business. Even if your business has a physical location, any problems, difficulties, or issues with your website could cost you new customers, which can lead to a significant loss of future income. Here are five ways to ensure your website performs perfectly.
Check it Regularly
If your business is one in which your employees use your website regularly, or you run a high traffic/ high volume site, you will probably know immediately if there is a problem. However, if your website is largely used solely for informational purposes for new clients and consumers, it could be days before you realize your site is down. One of the best ways to ensure this doesn’t happen is to check it personally and frequently. You should also update your content frequently so you can combine these tasks.
Choose a Good Host
There is an almost unlimited number of web hosting services and platforms, some more reputable than others. Before you choose a hosting service, be sure and compare some different hosting platforms to find one that has a good reputation for offering reliable service and good customer support.
Keep it Simple
While flash graphics and animations may draw a lot of attention to your site, they are also most likely to crash your site. They also tend to annoy users as they take a long time to load and use up a great deal of data for mobile users. One of the best ways to keep your site steady and stable is to keep it simple. That doesn’t mean you can’t make your site look nice. Instead, focus on good graphics and organization.
Optimize for Mobile
In the early days of mobile, users often had to access desktop sites via a browser. Today, while more and more businesses are offering mobile sites, they are often pared down versions of the full site, offering only skeletal or paltry information. You want to offer a content-rich site to mobile users and be sure it is easy to navigate on mobile. Google prioritizes sites that convert well, so this can also help you with your SEO.
Making sure your website performs optimally is critical in the digital and mobile age. It is worth investing some time into ensuring not only that you have a great site that is easy to navigate, but that you use the right platform as well. From there, don’t forget to update your site regularly as your business grows and changes.
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